Editor’s Note: The following post is a summary of an original feature highlighting Coldwell Banker Advantage’s own Dave Harney and the growing luxury real estate dynamics in our region. You can read the original full article here.

In a recent industry feature, Dave Harney, leader of the Compass Realty Group at Coldwell Banker Advantage with nearly 20 years of experience in the market, shared key insights on what is driving growth and transforming the luxury real estate landscape along the Wake Forest and Franklinton corridor, fondly known as “Triangle North.” Further, Dave explains why buyers are choosing custom builds over production homes, and what incoming families need to know.

1. Executive Buyers Are Choosing Space and Custom Luxury

Instead of master-planned, production-built communities, today's executive buyers are seeking out:

-  Large, wooded private lots.

-  Ground-up, fully customized builds where every detail and finish is personalized.

-  Masterpiece designs that prioritize long-term lifestyle over short-term builder incentives.

Harney noted that many families take a deliberate approach to relocating: one spouse often arrives first in temporary housing while exploring the area, bringing the family along once the right site and build plan are secured.

2. The "Generational Migration" Effect

North Carolina’s growth isn't just driven by career opportunities; it’s also driven by family connections.

“Young professionals arrive for education at institutions like NC State and Duke, enter the workforce locally, and start families. Then the parents, soon-to-be grandparents, follow.” — Dave Harney

This multi-generational pipeline creates sustained demand across all age groups.

3. Highlighting Local Hotspots: The Reserve at Windsor

A prime example of this strong demand highlighted in the article is The Reserve at Windsor, a new community marketed by Harney’s team featuring Oak and Stone Custom Homes as the exclusive builder. Early interest is already soaring: with multiple homes under contract ranging from entry price points of $1 million to pre-sale custom builds at $1.8 million.

4. What Relocating Buyers Ask Most

Harney’s top recommendation for any relocating family? Put in some "windshield time." Visiting the region for a few days to experience everyday life, explore neighborhoods, and get a true feel for the area is essential before committing to a custom build.

A Market Built on Strong Foundations

While no real estate market is completely immune to economic shifts, Harney emphasized that Triangle North offers a unique level of protection. Backed by deep employment centers, premier universities, rich outdoor amenities, and ideal geography halfway between the mountains and the coast, the region's steady growth continues to inspire buyer confidence across every market cycle.

To read the complete feature story, check out the original article here.

Planning a move to the Triangle or curious about custom building opportunities in Wake Forest and Franklin County? Contact Dave Harney and the Compass Realty Group at Coldwell Banker Advantage to start your search today!